Browse Tag: sales

SEO and You

In this post I’ll explain why SEO matters and how to implement good SEO practices.

Your website is Patrick Swayze in Ghost. Your target audience is Demi Moore. Demi can’t see your website, she doesn’t even know where to look but she desperately needs to know what your website has to tell her. Your website needs to get Whoopi Goldberg on board. Whoopi Goldberg is a search engine. This metaphor is strained but my point is your website needs to get the search engines to pay attention to it before the search engines will tell your target audience about it.

Otherwise it’s just another angry poltergeist in the subway. Continue Reading

How to Make Sales without Selling

I hate being sold to, I hate being on the receiving end of a sales pitch. I absolutely abhor the idea of making sales pitches and I just can’t. I could, if you put a loaded gun to my head, probably go out and do it, but I don’t have to go out and hawk my goods and services in order to make sales so I’m not going to.

I have a thing I do instead: I share solutions.

Continue Reading