You’d be more productive and your career more profitable if you could just sit down and write. Instead you agonize over the title. You write and delete, start over. You do a little more research on your topic. You play with your phone, text, clean your desk, read emails. After you’ve returned phone calls, scheduled meetings, rewired the electrical in your entire office and patched the drywall you realize you never got around to writing an actual post or article. Then you realize you really never forgot to write it. The task hangs there, unfinished. Continue Reading
Due to the Covid19 pandemic career paths shifted significantly although not entirely unpredictably. Pop-culture mentally prepped us for a world deprived of technology filled with hand-to-hand combat and dog-eat-dog competition for resources like clean water and secure undisclosed locations.
Then reality rolled in all casual and was like, “Nah y’all. Stay at home, drink lots of water, work online and wash your hands.” Then it rifled through your fridge, ate the leftovers you were planning on having for dinner and crashed on your couch without asking. Continue Reading
In this post I’ll explain why SEO matters and how to implement good SEO practices.
Your website is Patrick Swayze in Ghost. Your target audience is Demi Moore. Demi can’t see your website, she doesn’t even know where to look but she desperately needs to know what your website has to tell her. Your website needs to get Whoopi Goldberg on board. Whoopi Goldberg is a search engine. This metaphor is strained but my point is your website needs to get the search engines to pay attention to it before the search engines will tell your target audience about it.
Otherwise it’s just another angry poltergeist in the subway. Continue Reading
One of my old domain names became available and I was able to register it last night. I promised myself no new domains, but this isn’t really a new domain is it?
Back in olden times, I dipped my toe into the freshly formed blogging pool by starting a knitting blog called PointySticks. It was hosted on Blogspot. I poked around different platforms for a bit before deciding I was a WordPress woman. I ended up with dot-net top level domain because some other web savvy knitter was more forward thinking and had registered the dot-com. Continue Reading