Browse Tag: keywords

Break the Ice: Write don’t Freeze

You’d be more productive and your career more profitable if you could just sit down and write. Instead you agonize over the title. You write and delete, start over. You do a little more research on your topic. You play with your phone, text, clean your desk, read emails. After you’ve returned phone calls, scheduled meetings, rewired the electrical in your entire office and patched the drywall you realize you never got around to writing an actual post or article. Then you realize you really never forgot to write it. The task hangs there, unfinished. Continue Reading

SEO and You

In this post I’ll explain why SEO matters and how to implement good SEO practices.

Your website is Patrick Swayze in Ghost. Your target audience is Demi Moore. Demi can’t see your website, she doesn’t even know where to look but she desperately needs to know what your website has to tell her. Your website needs to get Whoopi Goldberg on board. Whoopi Goldberg is a search engine. This metaphor is strained but my point is your website needs to get the search engines to pay attention to it before the search engines will tell your target audience about it.

Otherwise it’s just another angry poltergeist in the subway. Continue Reading