Browse Tag: business

SEO and You

In this post I’ll explain why SEO matters and how to implement good SEO practices.

Your website is Patrick Swayze in Ghost. Your target audience is Demi Moore. Demi can’t see your website, she doesn’t even know where to look but she desperately needs to know what your website has to tell her. Your website needs to get Whoopi Goldberg on board. Whoopi Goldberg is a search engine. This metaphor is strained but my point is your website needs to get the search engines to pay attention to it before the search engines will tell your target audience about it.

Otherwise it’s just another angry poltergeist in the subway. Continue Reading

Remote Working Basics

When I started working exclusively from home in late 1999, it wasn’t a smooth transition. It wasn’t easy, and it wasn’t intuitive. I’d gone directly from tending a popular bar to freelance whatever-ing (transcription, data-entry, appointment setting, website designing, freelance writing, blogging, reviewing and general editing) alone, at home, being lonely and not knowing what I should be doing with my time.

I’m not the smartest or most focused person in the world. I’m actually not that bright in conventional terms, I have my strengths but it took a good long time for me to figure out what they were and how to take advantage of them in any meaningful way. Continue Reading