Browse Category: Online Survival Skills

Stop rewriting what everyone else has written

While researching for a personal finance post I came across the same advice, phrased in slightly different ways on maybe a couple dozen blogs and websites. Since I wasn’t exactly in the position to follow the advice to the letter, I tried it by skipping a step. And guess what happened? I got the desired results without needing to follow what is heavily inferred to be that crucial first step.

What does that mean?

It means that good research for writing is not just doing a quick search, picking the most effective keywords and rehashing the same information. Continue Reading

SEO and You

In this post I’ll explain why SEO matters and how to implement good SEO practices.

Your website is Patrick Swayze in Ghost. Your target audience is Demi Moore. Demi can’t see your website, she doesn’t even know where to look but she desperately needs to know what your website has to tell her. Your website needs to get Whoopi Goldberg on board. Whoopi Goldberg is a search engine. This metaphor is strained but my point is your website needs to get the search engines to pay attention to it before the search engines will tell your target audience about it.

Otherwise it’s just another angry poltergeist in the subway. Continue Reading